Ocean is a membership program that gives shoppers free 2-day shipping (and other perks) across thousands of participating online stores. It’s similar to Amazon Prime, but for direct-to-consumer brands. When a shopper joins Ocean through your checkout, they get the benefits automatically on your store and all other Ocean-partner stores.

Stores which plug in Ocean see an immediate, A/B test-confirmable uptick in conversion rate. Customers with an Ocean membership also repurchase at a significantly higher rate compared to average customers. Perhaps most importantly, Ocean is building a large pool of high-LTV shoppers. Over time, we’ll give participating brands more and more opportunities to acquire these high-value customers.

Customers can join Ocean directly during checkout on your store. They’ll see an option to check out using the “Free 2-Day Shipping for Ocean Members” line shipping method on the checkout page. If they select it, they’ll automatically start a free trial of the program. Once they check out, they’ll receive a confirmation email from Ocean with instructions to download the Ocean app or sign in to manage their membership.

Ocean costs the shopper $4.95 per month, and comes with a free 30-day trial for all new members. When customers check out with the Ocean shipping method, they are automatically placed on the 30-day free trial, and the card they use to check out is charged 30 days later unless they cancel beforehand.

Ocean communicates the details of the membership to customers. We send an enrolment email, a welcome flow, upcoming billing reminders, billing confirmations, etc. Brands are not responsible for sending any additional communications to customers about Ocean.

If a shopper is already an Ocean member, they won’t be charged again at checkout. They’ll automatically receive their Ocean shipping benefits when they use the same email address tied to their existing membership.